Led scientific research initiatives, partnerships, funding programs, and researcher services at King Abdulaziz University.
Research · Writing · Leadership
Ideas worth
putting to work.
My work spans services marketing, consumer behavior, customer experience, retail channels, and the changing business environment.
Research publications
Complete academic profileGOOGLE SCHOLAR
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Featured book
Services Marketing
A locally relevant adaptation of a globally trusted text, co-authored with Jochen Wirtz. The book connects service strategy, customer experience, technology, and operations with the Saudi business context.
Order the book ↗Leadership & impact
Building the conditions
for good ideas to thrive.
Experience spanning department chairs, program management, vice deanship, and the Deanship of Scientific Research.
Exploring how organizations respond to dissatisfaction, recover service failures, and turn feedback into better customer experiences.