Simulate—when it fits
Selected courses use realistic business simulations, dynamic markets, and repeated decisions.
Teaching & mentoring
Less lecture.
More discovery.
I design learning experiences where students question, experiment, decide, and reflect—using the method that best fits each course and learning objective.
Inside my classroom
Ideas become
decisions.
In selected courses, I use business simulations to help students connect strategy with consequences, learn from feedback, and improve their decisions over time.
Discuss
Real cases and open questions turn the room into a learning community.
Reflect
We connect classroom decisions to evidence, context, and the people they affect.
Create
Students leave with frameworks they can adapt—not answers to memorize.
Subjects I teach
Strategic Marketing01Services Marketing02Consumer Behavior03International Business04Marketing Research05Sales Management06
“
The goal is not only to know more marketing.
It is to notice more about the world.
Q
&A
&A
Mentoring
Good research starts
with a better question.
I support graduate students as they turn broad curiosity into focused, achievable research. My approach is structured, encouraging, and grounded in the student’s current level—clear feedback, practical next steps, and room to grow.
Invite me to speak or teach →