Professor of Marketing
King Abdulaziz University · Jeddah
About me
A marketer by training.
A people-watcher by nature.
I believe the most interesting business questions begin with a simple one: what matters to people?
My work lives between the classroom, the research desk, and the real world. I study services and customer experience—without losing sight of the human behind every interaction.
My interest in customer complaints goes back to my doctoral research on complaint behaviour in Saudi consumer electrical-goods retailing. I have since led academic teams, taught executives and emerging marketers, and co-authored a major services marketing text.
My compass
Stay curious.Make it useful.Keep it human.
The short version
A career shaped by
ideas and impact.
Professor & published author
Exploring services, customer experience, and complaint management
Dean, department chair & program leader
Building research ecosystems and learning communities
Student of people
Curious about why we choose, trust, connect, and remember
Academic qualifications
Foundations for
a life of inquiry.
University of Western Sydney
Thesis: A Study of Consumer Complaint Behaviour in Saudi Arabian Consumer Electrical Goods Retailing
University of Newcastle
Postgraduate study supporting an international perspective on business and marketing
King Fahd University of Petroleum & Minerals
Marketing
↗Beyond
the bio
the bio
When I’m not working
You’ll find me…
Thinking about the next trip, testing a new fitness class, following markets and business stories, or sharing an idea with my students and family. I enjoy experiences that teach me something—and people who make me see an old question differently.