Professor · Author · Curious Marketer

Making marketing
more human.

I’m Dr. Saeed Badghish—a marketing professor, researcher, and educator exploring services, customer experience, and the human behavior behind meaningful impact.

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CX
BRANDS
SBJEDDAH
↔ THE WORLD
ideas
→ impact
✦
CONSUMER BEHAVIOR ✦ SERVICES MARKETING ✦ STRATEGIC MARKETING PLANS ✦ INTERNATIONAL BUSINESS ✦ CUSTOMER EXPERIENCE ✦ COMPLAINT MANAGEMENT ✦ EDUCATION ✦ BRAND STRATEGY ✦ CONSUMER BEHAVIOR ✦ SERVICES MARKETING ✦ STRATEGIC MARKETING PLANS ✦ INTERNATIONAL BUSINESS ✦

What keeps me curious

At the intersection of
people, ideas & possibility.

01

Marketing that moves

Consumer behavior, services, brands, and the moments where strategy becomes a real human experience.

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02

Customers heard

Customer experience, complaint management, service recovery, and turning difficult moments into lasting trust.

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03

Learning by doing

Interactive teaching, live cases, simulations, and practical conversations that make ideas stick.

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“The best marketing does not interrupt people.
It understands them.”

— A principle I teach, research, and practice